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榮星電器經(jīng)銷商的規(guī)范管理
STANDARD MANAGEMENT OF DISTRIBUTORS
以榮星電器終端執(zhí)行手冊(cè)為
基礎(chǔ)，以統(tǒng)一形象經(jīng)營(yíng)終端賣場(chǎng)
按照榮星電器終端賣場(chǎng)
VI規(guī)范進(jìn)行終端的內(nèi)外裝修
公司總部對(duì)其營(yíng)業(yè)狀況
具有知情權(quán)
僅限于銷售榮星電器
的產(chǎn)品系列
享受榮星電器經(jīng)銷商專供特價(jià)
產(chǎn)品，并享受區(qū)域保護(hù)和推廣支持
根據(jù)榮星電器產(chǎn)品銷售情況享受
一定比例的廣告和裝修補(bǔ)貼
須從榮星電器公司總部
指定的配貨中心進(jìn)貨
經(jīng)銷商進(jìn)貨價(jià)格執(zhí)行
全國(guó)統(tǒng)一出廠價(jià)
榮星電器產(chǎn)品零售價(jià)格須遵守榮星電
器公司總部最高、最低零售價(jià)的規(guī)定
承擔(dān)區(qū)域內(nèi)榮星電器產(chǎn)品的
售后維修服務(wù)義務(wù)

經(jīng)銷商專賣店選址的基本原則

富裕地區(qū)布店可較為密集，應(yīng)在富裕鎮(zhèn)級(jí)以上設(shè)點(diǎn)，但以保證經(jīng)銷商合理贏利為前提
CLOTH SHOPS IN WEALTHY AREAS CAN BE DENSER, AND SHOULD BE SET ABOVE THE WEALTHY TOWN LEVEL, BUT TO ENSURE THAT DEALERS ARE REASONABLY PROFITABLE.
普通地區(qū)一般控制在地級(jí)市以上，店鋪地址在商業(yè)旺區(qū)或成熟的專業(yè)市場(chǎng)區(qū)域
ORDINARY AREAS ARE GENERALLY CONTROLLED ABOVE PREFECTURE-LEVEL CITIES, AND SHOPS ARE LOCATED IN COMMERCIAL AREAS OR MATURE PROFESSIONAL MARKET AREAS.
建店的密度應(yīng)考慮盡可能共享宣傳資源，并有利于配送貨物
THE DENSITY OF BUILDING SHOPS SHOULD CONSIDER SHARING PUBLICITY RESOURCES AS MUCH AS POSSIBLE AND BE CONDUCIVE TO DISTRIBUTION OF GOODS.
當(dāng)?shù)貥s星電器品牌知名度不高時(shí)一般先考慮現(xiàn)場(chǎng)促銷宣傳活動(dòng)
LOCAL RONGXING ELECTRICAL APPLIANCES BRAND AWARENESS IS NOT HIGH WHEN THE GENERAL CONSIDERATION OF ON-SITE PROMOTIONAL ACTIVITIES
當(dāng)?shù)匾陨虉?chǎng)為主要賣場(chǎng)時(shí)，應(yīng)考慮開發(fā)商場(chǎng)內(nèi)的店中店或?qū)９?/dt>
WHEN SHOPPING MALLS ARE THE MAIN STORE, YOU SHOULD CONSIDER DEVELOPING IN-STORE STORES OR COUNTERS IN THE MALL.
經(jīng)銷商辦理專賣店資格申請(qǐng)時(shí)，必須對(duì)當(dāng)?shù)貜N電器具銷售市場(chǎng)有較深入的分析
WHEN THE DEALER APPLIES FOR THE QUALIFICATION OF THE SPECIALTY STORE, IT MUST HAVE A MORE IN-DEPTH ANALYSIS OF THE LOCAL KITCHEN APPLIANCE SALES MARKET.